von Patrick Moser-Brillowski

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Free Prompts

Prompts für Leute, die eine Firma führen.

24 Prompts, die ich mit Geschäftsführern nutze. Kein Download, keine Anmeldung. Kopier einen oder öffne ihn direkt in ChatGPT oder Claude und füll die [KLAMMERN] aus.

  1. 01Prompt auswählen
  2. 02Kopieren oder öffnen
  3. 03[KLAMMERN] ausfüllen

Die Prompts sind auf Englisch, weil Modelle englischen Anweisungen am zuverlässigsten folgen. Die Antwort kommt in der Sprache, in der du schreibst.

01 · 3 Prompts

Klingt nach AI

Fang hier an. Füg einen Text ein, den du mit ChatGPT geschrieben hast, und sieh den Unterschied.

01 · Klingt nach AI

Mach diesen Text menschlich

Wann Dein Post, deine Mail oder dein Newsletter klingt nach ChatGPT, und du merkst es selbst.

Rewrite the text below so it reads like a real person wrote it.

Rules:
- Mix short and long sentences. No perfect rhythm.
- Remove filler and AI phrases such as "in today's fast-paced world", "let's dive in", "game-changer", "seamless", "unlock", "it's not just X, it's Y".
- No em dashes. Use full stops or commas.
- Keep every fact, number and name exactly as it is. Do not add new claims.
- Keep my level of formality.

After the rewrite, list the 5 most important changes you made in one line each.
Answer in the language I use in my message.

Text:
[PASTE YOUR TEXT]

02 · Klingt nach AI

AI-Floskeln finden, bevor du veröffentlichst

Wann Du willst einen Text prüfen, bevor er rausgeht, ohne alles neu zu schreiben.

Act as a strict editor. Go through the text below line by line and find everything that makes it sound machine-written: empty openings, buzzwords, vague claims without a number, three-part lists that exist only for rhythm, "not X but Y" constructions, and closing questions that add nothing.

Return a table with three columns: the exact phrase, why it sounds generic, a plain replacement.
Then give the text a score from 1 (clearly AI) to 10 (clearly human) and say in one sentence what would move it up the most.
Do not rewrite the whole text.
Answer in the language I use in my message.

Text:
[PASTE YOUR TEXT]

03 · Klingt nach AI

Geschäftsmail im Schweizer Stil

Wann Du brauchst eine Mail auf Deutsch, die schweizerisch und direkt klingt, nicht wie eine übersetzte US-Vorlage.

Write a business email in German for Switzerland.

Recipient: [WHO, E.G. SUPPLIER / CUSTOMER / PARTNER]
Relationship: [FIRST CONTACT / WE KNOW EACH OTHER / LONG-TERM]
What I want: [THE ONE THING THE EMAIL SHOULD ACHIEVE]
Facts to include: [DATES, AMOUNTS, REFERENCES]

Rules:
- Swiss spelling: "ss" instead of "ß".
- Get to the point in the first two sentences.
- Polite but not submissive. No "Ich hoffe, diese Mail findet Sie wohl".
- One clear next step with a date.
- Maximum 120 words. Subject line under 60 characters.

Give me two versions: one formal (Sie), one informal (Du).

02 · 3 Prompts

Entscheiden

Von einem Berg Informationen zu einer klaren Entscheidung.

04 · Entscheiden

Entscheidungsvorlage auf einer Seite

Wann Eine Entscheidung ist seit Wochen offen, und jedes Meeting diskutiert sie wieder.

Help me write a one-page decision memo.

The decision: [WHAT HAS TO BE DECIDED]
Deadline: [BY WHEN]
Options I see: [OPTION A, OPTION B, ...]
What I know: [FACTS, NUMBERS, CONSTRAINTS]

First ask me up to 5 questions about anything important that is missing. Wait for my answers.
Then write the memo with these sections:
1. Decision needed (one sentence)
2. Options (max. 3, each with cost, risk, what we give up)
3. Recommendation and the main reason
4. What would make us change our mind
5. Who does what by when after the decision

Plain language, no filler, fits on one page.
Answer in the language I use in my message.

05 · Entscheiden

Wochenrückblick in 20 Minuten

Wann Freitagnachmittag. Du willst wissen, was diese Woche wirklich passiert ist, nicht nur, wie voll sie war.

Run a weekly business review with me. Ask me the questions one at a time and wait for each answer:

1. Which 3 numbers matter most for my company this week, and what are they?
2. What changed compared to last week, and why?
3. What did we decide this week?
4. What is blocked, and who can unblock it?
5. What did a customer tell us that surprised us?
6. What is the one thing that must happen next week?

When I have answered all six, write a summary of max. 12 lines I can send to my team: numbers, decisions, blockers with owner, the one priority. No praise, no filler.
Answer in the language I use in my message.

06 · Entscheiden

Zusammenfassung eines langen Dokuments für eine Entscheidung

Wann Du hast eine 30-seitige Offerte, einen Bericht oder Vertrag bekommen und musst wissen, was zählt.

I need to make a decision based on the document I attach or paste below. I am the managing director of an SME, not a specialist.

Give me:
1. What this document asks me to decide or accept (2 sentences)
2. The 5 most important facts, each with the page or section it comes from
3. Costs, deadlines and obligations for my company
4. Anything unusual, missing or risky compared to what is normal for this type of document
5. 3 questions I should ask before I sign or decide

Quote numbers exactly. If something is not in the document, say so instead of guessing.
Answer in the language I use in my message.

Document:
[ATTACH OR PASTE]

03 · 3 Prompts

Prozesse

Arbeit, die in einem Kopf steckt, wird ein Ablauf, den jemand anderes ausführen kann.

07 · Prozesse

SOP aus deinen Stichworten

Wann Nur eine Person weiss, wie etwas gemacht wird, und das ist ein Risiko.

Help me write a standard operating procedure (SOP) for a small company.

Process: [NAME OF THE PROCESS]
Who does it today: [ROLE]
How often: [FREQUENCY]
My rough notes: [PASTE BULLET POINTS, VOICE TRANSCRIPT OR EMAIL]
What goes wrong most often: [TYPICAL MISTAKE]

First ask me up to 5 questions about steps or decisions that are unclear. Wait for my answers.
Then write the SOP with:
- Trigger (what starts it)
- Inputs (what you need before you start)
- Steps, numbered, one action per step
- Decision points written as "If ..., then ..."
- Done when (how you know it is finished)
- Who to ask when stuck

Plain language a new employee understands on day one. Max. one page.
Answer in the language I use in my message.

08 · Prozesse

Wohin geht meine Woche wirklich

Wann Du bist immer beschäftigt, kannst aber nicht sagen, womit. Der erste Schritt vor jedem AI-Projekt.

Help me find out where my working time goes. I will paste my calendar and a rough list of what I did this week.

Sort everything into a table with these columns:
task | hours per week | category (decide / sell / deliver / manage people / admin / firefighting) | only I can do this? (yes/no) | repeats weekly? (yes/no)

Then tell me:
1. What share of my time is recurring admin or firefighting
2. The 3 tasks that repeat every week and that someone else or a system could take over
3. For each of the 3: what would have to be written down first so it can be handed over

Be honest, not flattering. If my data is too thin, say which information is missing.
Answer in the language I use in my message.

My week:
[PASTE CALENDAR EXPORT AND NOTES]

09 · Prozesse

Welche Aufgabe du zuerst an AI gibst

Wann Alle sagen «nutz AI», aber du weisst nicht, wo du in deiner Firma anfangen sollst.

I run a company with [NUMBER] employees in [INDUSTRY]. Help me pick the first process to support with AI.

Interview me first. Ask one question at a time, max. 8 questions, about: recurring tasks, where information gets lost, what customers wait for, what my team complains about, which data we already have.

Then rate the 5 best candidates in a table:
process | hours per month today | how clearly it is described today (1-5) | data available (1-5) | risk if AI gets it wrong (low/medium/high) | recommended first step

Recommend one process to start with and explain why in 3 sentences. Prefer a boring, frequent, low-risk task over an impressive one.
Answer in the language I use in my message.

04 · 3 Prompts

Verkauf & Angebot

Schärfere Angebote, Akquise, die nicht nervt, bessere Preisgespräche.

10 · Verkauf & Angebot

Schärfe dein Angebot

Wann Interessenten sagen «spannend», und dann passiert nichts.

Review my offer as a sceptical buyer who has 30 seconds.

My offer: [PASTE THE OFFER TEXT OR DESCRIBE IT]
Target customer: [WHO BUYS IT]
Price: [PRICE]

Tell me:
1. What the customer thinks they are buying after reading it once
2. The problem it solves, in the customer's words, not mine
3. What is vague or sounds like every competitor
4. What proof is missing (numbers, examples, guarantees)
5. The biggest reason to say "not now"

Then rewrite the first 3 sentences of the offer so the problem, the result and the next step are clear. No hype words.
Answer in the language I use in my message.

11 · Verkauf & Angebot

Kaltakquise-Mail, die nicht nervt

Wann Du willst eine neue Firma anschreiben und eine Antwort bekommen, keinen Spam-Report.

Write a short first email to a company I have never worked with.

Recipient: [ROLE, COMPANY, INDUSTRY]
Why them, why now: [A REAL OBSERVATION, E.G. NEW LOCATION, JOB AD, POST]
What I offer: [ONE SENTENCE]
Proof: [ONE CUSTOMER RESULT OR FACT]

Rules:
- Max. 90 words.
- First sentence is about them, not about me.
- No "I hope you are well", no "quick question", no fake familiarity.
- One easy question as the call to action, no meeting request in the first email.
- Subject line of 3 to 6 words, lower case, no clickbait.

Give me 2 versions with different opening observations, plus one follow-up of max. 40 words for 5 days later.
Answer in the language I use in my message.

12 · Verkauf & Angebot

Preisgespräch vorbereiten

Wann Ein Kunde will Rabatt oder ein Lieferant erhöht die Preise, und das Gespräch ist morgen.

Prepare me for a price negotiation.

Situation: [CUSTOMER WANTS DISCOUNT / SUPPLIER RAISES PRICE / ...]
Other side: [WHO, HOW IMPORTANT WE ARE TO EACH OTHER]
Numbers: [CURRENT PRICE, VOLUME, MY MARGIN OR BUDGET]
My goal: [IDEAL OUTCOME] My limit: [WALK-AWAY POINT]

Give me:
1. My best alternative if we do not agree, and theirs
2. 3 things I can offer that cost me little but are worth something to them
3. What I must not give away
4. The first sentence I say when price comes up
5. 4 likely objections with a calm answer to each
6. How to end the meeting if we do not agree

Short, practical, no negotiation theory.
Answer in the language I use in my message.

05 · 3 Prompts

Marketing

Mach aus dem, was du wirklich erlebt hast, Inhalte, die gelesen werden.

13 · Marketing

LinkedIn-Post aus einer echten Erfahrung

Wann Diese Woche ist etwas passiert, woraus andere lernen könnten, aber du findest nie die Zeit, es aufzuschreiben.

Turn my experience into a LinkedIn post.

What happened: [DESCRIBE THE SITUATION IN YOUR OWN WORDS, VOICE NOTE IS FINE]
What I learned: [ONE INSIGHT]
Who should read it: [TARGET READER]

Rules:
- Open with the concrete moment, not with the lesson.
- One idea only.
- Short lines, empty line between paragraphs.
- Every claim backed by a detail from my story. Do not invent numbers or quotes.
- No hashtags block, no emojis, no "Agree?" at the end. End with an observation or a real question.
- 120 to 200 words.

Give me the post and 3 alternative first lines.
Answer in the language I use in my message.

14 · Marketing

Newsletter aus deinen Wochennotizen

Wann Du hast einen monatlichen Newsletter versprochen, und es ist der 28.

Write a customer newsletter from my raw notes.

Company: [WHAT WE DO, FOR WHOM]
Notes: [PASTE EVERYTHING: NEWS, PROJECTS, PRODUCTS, OBSERVATIONS]
Goal of this issue: [E.G. BOOK A CALL / VISIT SHOP / JUST STAY IN TOUCH]

Structure:
1. Subject line (under 50 characters) and preview line
2. Opening: one thing that happened, 3 sentences
3. Main part: the most useful item for the reader, with a concrete tip
4. Short news: max. 3 bullets
5. One call to action

Rules: max. 350 words, sounds like the owner writing, no "we are excited to announce", no invented facts.
Answer in the language I use in my message.

15 · Marketing

Fünf-Sekunden-Test für deine Startseite

Wann Besucher kommen auf deine Website und gehen wieder, ohne sich zu melden.

Look at my homepage as a first-time visitor who gives it five seconds.

URL or pasted text: [URL OR PASTE THE HOMEPAGE TEXT]
Who should buy from us: [TARGET CUSTOMER]
What they should do on the site: [CALL / REQUEST OFFER / BUY / VISIT]

Answer:
1. After five seconds, what do I think this company does, and for whom?
2. Is it clear why I should choose them and not a competitor?
3. Is the next step obvious? Where is it?
4. Which words are generic and could be on any competitor's site?
5. What proof is missing (customers, numbers, photos of real people or products)?

Then rewrite the headline and the sentence below it in 3 versions. Concrete, no buzzwords, no promises we cannot prove.
Answer in the language I use in my message.

06 · 3 Prompts

Kunden

Schwierige Nachrichten ruhig beantworten und den Kunden behalten.

16 · Kunden

Eine wütende Beschwerde beantworten

Wann Eine wütende Mail ist gekommen, und dein erster Entwurf ist defensiv.

Help me answer a customer complaint so the customer calms down and stays.

The complaint: [PASTE THE MESSAGE]
What really happened on our side: [FACTS]
What I can offer: [REFUND / REPLACEMENT / CALL / NOTHING]

First tell me in 3 bullets what the customer is really upset about, beyond the literal words.
Then write the reply:
- Acknowledge the specific problem in the first sentence, no generic "we are sorry for any inconvenience".
- Take responsibility for our part, do not blame the customer.
- Say exactly what happens next and by when.
- No more than 150 words, name of a real person at the end.

Also tell me what I should not write, even if it is true.
Answer in the language I use in my message.

17 · Kunden

Auf eine schlechte öffentliche Bewertung antworten

Wann Eine 1-Stern-Bewertung auf Google ist das Erste, was neue Kunden sehen.

Write a public reply to a negative review. Remember that future customers read the reply more carefully than the reviewer does.

Review: [PASTE REVIEW AND STAR RATING]
Platform: [GOOGLE / TRUSTPILOT / ...]
Our side of the story: [FACTS, OR "THE CUSTOMER IS RIGHT"]

Rules:
- Max. 80 words.
- Thank them without sounding scripted.
- Address the concrete point, calmly, without arguing about details in public.
- If we made a mistake, say so. If not, state the facts once, neutrally.
- Offer to continue privately with a real name and contact channel.
- No copy-paste phrases, no discount offer in public.

Give me 2 versions: one if the customer is right, one if the review is unfair.
Answer in the language I use in my message.

18 · Kunden

FAQ aus deinen Kundenmails

Wann Dein Team beantwortet jeden Tag dieselben fünf Fragen.

Build an FAQ from real customer questions.

Company: [WHAT WE SELL, TO WHOM]
Customer emails or chat messages: [PASTE 20 TO 50 MESSAGES, NAMES REMOVED]

Steps:
1. Group the messages by the underlying question, not by wording. Count how often each question comes up.
2. List the top 10 questions in the words customers use.
3. Write an answer to each: max. 60 words, concrete, with the next step or link placeholder [LINK].
4. Mark answers where you are missing information from me with [CHECK].
5. Tell me which 2 questions suggest a problem in our product, process or website, not just a missing FAQ.

Do not invent policies, prices or delivery times.
Answer in the language I use in my message.

07 · 3 Prompts

Geld & Team

Geld und Menschen tragen die Firma. Schau regelmässig auf beides.

19 · Geld & Team

Liquiditätsplan für 13 Wochen

Wann Das Konto sieht heute gut aus, aber für das nächste Quartal weisst du es nicht.

Build a simple 13-week cash flow plan with me.

Starting cash: [AMOUNT AND CURRENCY]
Regular income: [CUSTOMERS / SUBSCRIPTIONS / TYPICAL MONTHLY SALES]
Open invoices to collect: [AMOUNTS AND DUE DATES]
Fixed costs: [SALARIES, RENT, LEASING, INSURANCE, WITH PAYMENT DATES]
Known one-off payments: [TAXES, VAT, BONUSES, INVESTMENTS]

Create a table with one row per week: cash in, cash out, closing balance.
Then:
1. Mark the week with the lowest balance
2. List 3 actions to improve that week, with the effect in money
3. Tell me which of my assumptions has the biggest influence

Ask for missing data instead of assuming. Output the table so I can paste it into Excel.
Answer in the language I use in my message.

20 · Geld & Team

Ein Mitarbeitergespräch vorbereiten

Wann Ein Gespräch über Leistung, Belastung oder einen Konflikt steht an, und es soll gut laufen.

Help me prepare a one-to-one conversation.

Employee: [ROLE, HOW LONG WITH US]
Topic: [PERFORMANCE / WORKLOAD / CONFLICT / DEVELOPMENT / ...]
What I observed: [CONCRETE SITUATIONS WITH DATES, NOT OPINIONS]
What I want after the meeting: [OUTCOME]

Give me:
1. An opening of 2 sentences that is direct and fair
2. How to describe the issue using observations, not judgements
3. 5 open questions to understand their view
4. What I should listen for
5. How to agree on next steps with a date for follow-up
6. 3 things I should avoid saying

Respectful, clear, suitable for a small company in Switzerland, Germany or Austria.
Answer in the language I use in my message.

21 · Geld & Team

Stelleninserat, das die Richtigen anzieht

Wann Du musst jemanden einstellen, und dein letztes Inserat brachte viele Bewerbungen, aber nicht die richtigen.

Write a job ad for a small company.

Role: [TITLE]
Workload and location: [PERCENT, PLACE, REMOTE OPTIONS]
What this person really does in a normal week: [5 CONCRETE TASKS]
What makes the job hard: [HONEST DOWNSIDES]
What we offer: [SALARY RANGE IF POSSIBLE, BENEFITS, TEAM]
Must have vs. nice to have: [LIST]

Rules:
- Start with what the person will do and why it matters, not with "We are a dynamic team".
- Max. 5 must-haves. Everything else is nice to have.
- Name one honest downside of the job.
- No gendered wording, no "rockstar", no "fast-paced environment".
- End with how to apply and what happens after.
- Max. 300 words.

Then give me 5 screening questions to ask in the first call.
Answer in the language I use in my message.

08 · 3 Prompts

AI lernen

Lerne AI an deiner eigenen Firma, nicht an allgemeinen Beispielen.

22 · AI lernen

Erkläre mir ein AI-Tool an meiner eigenen Firma

Wann Du hörst dauernd von Agents, MCP oder Copilots und willst wissen, was das für dich heisst.

Explain [AI TERM OR TOOL, E.G. "AI AGENTS" / "MCP" / "CHATGPT PROJECTS"] to me as the managing director of a [INDUSTRY] company with [NUMBER] employees.

Rules:
- No jargon. If you need a technical word, explain it in one sentence.
- Use examples from my kind of company, not from software start-ups.

Structure:
1. What it is, in 3 sentences
2. What it could do in my company: 3 concrete examples with the department and the task
3. What it cannot do yet, and what it needs from us first (data, rules, clear processes)
4. What it roughly costs to try, and how to test it in one afternoon
5. One question I should ask any vendor who sells this to me

Be sober. Say clearly where the hype is bigger than the benefit.
Answer in the language I use in my message.

23 · AI lernen

AI-News für deine Branche filtern

Wann Jede Woche gibt es 50 AI-Ankündigungen, und du weisst nicht, welche zählt.

Act as my AI news filter. My company: [INDUSTRY, SIZE, COUNTRY]. The tools we use: [E.G. MICROSOFT 365, BEXIO, SHOPIFY].

Look at the AI news of the last 14 days (search the web if you can; otherwise use the headlines I paste below).
Ignore anything that is only relevant for large tech companies, developers or investors.

For the max. 5 items that could matter for a company like mine, give:
- What happened (1 sentence)
- Why it matters for me, with a concrete example
- What I should do: ignore / keep an eye on / test now
- Source link

End with one sentence: the single thing worth trying this week.
Answer in the language I use in my message.

Headlines (optional):
[PASTE]

24 · AI lernen

Bau deinen ersten AI-Assistenten für eine Aufgabe

Wann Du tippst immer wieder dieselben Anweisungen in ChatGPT.

Help me write the instructions for a custom assistant (a ChatGPT Project, Custom GPT or Claude Project) that does one recurring task in my company.

The task: [E.G. ANSWER SUPPLIER EMAILS / WRITE OFFERS / SUMMARISE MEETINGS]
Who uses it: [ROLE]
What good output looks like: [PASTE 1 OR 2 GOOD EXAMPLES]
What it must never do: [E.G. PROMISE PRICES, SEND ANYTHING]

Interview me first with max. 6 questions. Then write:
1. The instructions, max. 400 words: role, task, steps, tone, format of the answer, what to do when information is missing
2. A list of documents I should upload as knowledge (price list, SOP, examples)
3. 3 test inputs to check that it works, including one tricky case

Plain language. The instructions must work without me explaining anything else.
Answer in the language I use in my message.

Ein Prompt hilft einmal. Ein System hilft jeden Tag.

Wenn derselbe Prompt jede Woche läuft, gehört er in einen Prozess. Die Blueprints zeigen, wie du das aufsetzt, die Practice Cases zeigen es in echten Abteilungen.